Born and raised in Tulsa, Oklahoma, half Mexican and a dual citizen of the U.S. and Australia, Cindy Lou Barraza is the original Mexiroo. She never had children, but volunteered for several years as a Big Sister with Big Brothers/Big Sisters. She also became a C.A.S.A. (Court Appointed Special Advocate) with the Child Abuse and Neglect Council. Working with these children, she came to realize that most came from multi-cultural/multi-ethnical backgrounds and that their confidence and self esteem was greatly missing. She created Mexiroo to give these children a positive role model they could relate to. The Mexiroo line of branded products and book are the proposed first of several animated characters by Barraza to introduce diversity education and awareness into the mainstream.