Wildfire is more than just a site for exotic massage oils and great ideas for date nights. At its very core, Wildfire is about connection. When Leeanne Ivory, the company’s founder, began to look around, she noticed that there was a direct correlation to the progress of technology, and the level of unhappiness between couples. As people were connecting virtually, they were forgetting to continue to remain connected in the real world. Something as simple as a touch, she discovered, could do just that. And, in fact, it could do more. It could rekindle, reconnect, and strengthen the bond between two people. It is about connection.